Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Cambridge Studies in the Emergence of Global Enterprise - Lopes, Teresa da Silva (University of Oxford) - Books - Cambridge University Press - 9780521833974 - September 24, 2007
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Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Cambridge Studies in the Emergence of Global Enterprise

Lopes, Teresa da Silva (University of Oxford)

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Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Cambridge Studies in the Emergence of Global Enterprise

Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

326 pages, 21 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 24, 2007
ISBN13 9780521833974
Publishers Cambridge University Press
Pages 326
Dimensions 236 × 164 × 27 mm   ·   640 g

See all of Lopes, Teresa da Silva (University of Oxford) ( e.g. Paperback Book and Hardcover Book )