Audel Promoting and Marketing Your Crafts - Edwin M. Field - Books - John Wiley & Sons Inc - 9780025377424 - 1994
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Audel Promoting and Marketing Your Crafts

Edwin M. Field

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Audel Promoting and Marketing Your Crafts

Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.


352 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 1994
ISBN13 9780025377424
Publishers John Wiley & Sons Inc
Pages 360
Dimensions 140 × 210 × 16 mm   ·   408 g