Building Distinctive Brand Assets - Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia) - Books - Oxford University Press Australia - 9780190311506 - March 16, 2018
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Building Distinctive Brand Assets

Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)

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Building Distinctive Brand Assets

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.


248 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 16, 2018
ISBN13 9780190311506
Publishers Oxford University Press Australia
Pages 248
Dimensions 236 × 163 × 19 mm   ·   448 g
Language English