The Oxford Handbook of Music and Advertising - Oxford Handbooks

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The Oxford Handbook of Music and Advertising - Oxford Handbooks

This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.

864 pages, 64 illustrations; 21 tables

Media	Books Hardcover Book (Book with hard spine and cover)
Released	April 12, 2021
ISBN13	9780190691240
Publishers	Oxford University Press Inc
Pages	960
Dimensions	256 × 186 × 66 mm · 1.73 kg
Editor	Deaville, James (Professor of Musicology, Professor of Musicology, Carleton University)
Editor	Rodman, Ron (Professor of Music Theory, Professor of Music Theory, Carleton College)
Editor	Tan, Siu-Lan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College)