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Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press
J. Teboul
Service is Front Stage: Positioning Services for Value Advantage - INSEAD Business Press
J. Teboul
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
178 pages, 1, black & white illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | September 29, 2006 |
ISBN13 | 9780230006607 |
Publishers | Palgrave Macmillan |
Pages | 172 |
Dimensions | 167 × 240 × 16 mm · 412 g |
See all of J. Teboul ( e.g. Hardcover Book )