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Competitive Identity: The New Brand Management for Nations, Cities and Regions
Simon Anholt
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Competitive Identity: The New Brand Management for Nations, Cities and Regions
Simon Anholt
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
160 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 13, 2006 |
| ISBN13 | 9780230500280 |
| Publishers | Palgrave Macmillan |
| Pages | 147 |
| Dimensions | 162 × 240 × 15 mm · 385 g |
