The Truth About Innovation - Max Mckeown - Books - Pearson Education Limited - 9780273719120 - September 18, 2008
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The Truth About Innovation

Max Mckeown

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The Truth About Innovation

'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more.

264 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 18, 2008
ISBN13 9780273719120
Publishers Pearson Education Limited
Pages 264
Dimensions 151 × 221 × 17 mm   ·   290 g
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