Introduction to Advertising: Understanding and Managing the Advertising Process - Mogaji, Emmanuel (University of Greenwich, UK) - Books - Taylor & Francis Ltd - 9780367441999 - May 31, 2021
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Introduction to Advertising: Understanding and Managing the Advertising Process 1st edition

Mogaji, Emmanuel (University of Greenwich, UK)

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Introduction to Advertising: Understanding and Managing the Advertising Process 1st edition

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

272 pages, 43 Line drawings, black and white; 32 Halftones, black and white; 2 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2021
ISBN13 9780367441999
Publishers Taylor & Francis Ltd
Pages 308
Dimensions 246 × 173 × 22 mm   ·   614 g
Language English  
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