Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management - Annarita Sorrentino - Books - Taylor & Francis Ltd - 9780367479374 - October 1, 2020
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Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management 1st edition

Annarita Sorrentino

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Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management 1st edition

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

106 pages, 18 Line drawings, black and white; 2 Halftones, black and white; 2 Tables, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2020
ISBN13 9780367479374
Publishers Taylor & Francis Ltd
Pages 120
Dimensions 241 × 162 × 13 mm   ·   326 g
Language English  

See all of Annarita Sorrentino ( e.g. Paperback Book and Hardcover Book )