Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies - Wilson, Tony (University Malaysia Sarawak) - Books - Taylor & Francis Ltd - 9780415875974 - October 21, 2010
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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies 1st edition

Wilson, Tony (University Malaysia Sarawak)

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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies 1st edition

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

182 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 21, 2010
ISBN13 9780415875974
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 159 × 231 × 17 mm   ·   428 g
Language English  
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