Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services - Tim Williams - Books - John Wiley & Sons Inc - 9780470587157 - September 17, 2010
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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

Tim Williams

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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

188 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 17, 2010
ISBN13 9780470587157
Publishers John Wiley & Sons Inc
Pages 208
Dimensions 237 × 162 × 21 mm   ·   394 g
Language English  
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