Brand Manners: How to create the self-confident organisation to live the brand - Hamish Pringle - Books - John Wiley & Sons Inc - 9780470856109 - March 25, 2003
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Brand Manners: How to create the self-confident organisation to live the brand

Hamish Pringle

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Brand Manners: How to create the self-confident organisation to live the brand

This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand.

334 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 25, 2003
ISBN13 9780470856109
Publishers John Wiley & Sons Inc
Pages 336
Dimensions 156 × 229 × 21 mm   ·   556 g
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