Services Marketing Management - Peter Mudie - Books - Taylor & Francis Ltd - 9780750666749 - March 10, 2006
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Services Marketing Management 3rd edition

Peter Mudie

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NZD 129.50
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Services Marketing Management 3rd edition

Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.

280 pages, Approx. 100 illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 10, 2006
ISBN13 9780750666749
Publishers Taylor & Francis Ltd
Pages 280
Dimensions 191 × 246 × 18 mm   ·   514 g
Language English  
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