Consumer Research: Introspective Essays on the Study of Consumption - Morris B. Holbrook - Books - SAGE Publications, Inc - 9780803972971 - June 9, 1995
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Consumer Research: Introspective Essays on the Study of Consumption

Morris B. Holbrook

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Consumer Research: Introspective Essays on the Study of Consumption

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 9, 1995
ISBN13 9780803972971
Publishers SAGE Publications, Inc
Pages 432
Dimensions 150 × 230 × 20 mm   ·   630 g
Language English  
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