Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy - Paul Temporal - Books - Harriman House Publishing - 9780857195890 - February 25, 2019
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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3rd edition

Paul Temporal

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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3rd edition

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.

314 pages, Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 25, 2019
ISBN13 9780857195890
Publishers Harriman House Publishing
Pages 302
Dimensions 241 × 166 × 21 mm   ·   636 g
Language English  
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