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Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers
Bhatia, Aditi (The Hong Kong Polytechnic University, Hong Kong)
Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers
Bhatia, Aditi (The Hong Kong Polytechnic University, Hong Kong)
Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.
148 pages, 1 Tables, black and white; 16 Halftones, black and white; 16 Illustrations, black and whi
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | November 28, 2024 |
ISBN13 | 9781032494074 |
Publishers | Taylor & Francis Ltd |
Pages | 148 |
Dimensions | 453 g |
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