International Marketing: Strategy and Theory - Michael A. Merz - Books - Taylor & Francis Ltd - 9781032583693 - June 4, 2025
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International Marketing: Strategy and Theory 6th edition

Michael A. Merz

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International Marketing: Strategy and Theory 6th edition

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released June 4, 2025
ISBN13 9781032583693
Publishers Taylor & Francis Ltd
Pages 512
Dimensions 798 g   (Weight (estimated))

See all of Michael A. Merz ( e.g. Paperback Book and Hardcover Book )