Business Gamification For Dummies - Duggan, Kris (Badgeville, Inc.) - Books - John Wiley & Sons Inc - 9781118466933 - February 8, 2013
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Business Gamification For Dummies

Duggan, Kris (Badgeville, Inc.)

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Business Gamification For Dummies

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.

312 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 8, 2013
ISBN13 9781118466933
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 188 × 233 × 18 mm   ·   606 g
Language English  

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