UnSelling: The New Customer Experience - Scott Stratten - Books - John Wiley & Sons Inc - 9781118943007 - October 31, 2014
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UnSelling: The New Customer Experience 1st edition

Scott Stratten

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UnSelling: The New Customer Experience 1st edition

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2014
ISBN13 9781118943007
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 181 × 244 × 22 mm   ·   428 g
Language English  
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