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Marketing Graffiti: The Writing on the Wall 2nd edition
Mike Saren
Marketing Graffiti: The Writing on the Wall 2nd edition
Mike Saren
Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process.
304 pages, 40 colour illustrations, 35 colour line drawings
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | December 1, 2017 |
ISBN13 | 9781138013339 |
Publishers | Taylor & Francis Ltd |
Pages | 354 |
Dimensions | 189 × 246 × 17 mm · 754 g |
Language | English |
See all of Mike Saren ( e.g. Hardcover Book and Paperback Book )