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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions 1st edition
Paul Gibbs
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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions 1st edition
Paul Gibbs
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
153 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 27, 2017 |
| ISBN13 | 9781138162464 |
| Publishers | Taylor & Francis Ltd |
| Pages | 156 |
| Dimensions | 453 g |
| Language | English |
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