conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR?s egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory.

Public Relations, Cooperation, and Justice

draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.

This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

304 pages, 3 black & white illustrations, 3 black & white line drawings

Media	Books Hardcover Book (Book with hard spine and cover)
Released	April 24, 2017
ISBN13	9781138944206
Publishers	Taylor & Francis Ltd
Pages	304
Dimensions	241 × 161 × 25 mm · 596 g
Language	English

Show all

More by Charles Marsh

See all of Charles Marsh ( e.g. Paperback Book , Hardcover Book , Book and CD )