Market Research and Analysis: Methods, Design and Data - Marcus Goncalves - Books - De Gruyter - 9781501522888 - August 16, 2024
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Marcus Goncalves
Market Research and Analysis: Methods, Design and Data

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A comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2024
ISBN13 9781501522888
Publishers De Gruyter
Pages 250
Dimensions 237 × 186 × 25 mm   ·   768 g
Language English  

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