Conversion Marketing: Convert Website Visitors into Buyers 2nd edition

In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues. From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business. Let this book show you how to make money while you sleep!