Design for the Mind:Seven Psychological Principles of Persuasive Design

Victor Yocco

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Design for the Mind:Seven Psychological Principles of Persuasive Design

Teaches web designers and developers how to create websites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.

225 pages

Media	Books Paperback Book (Book with soft cover and glued back)
Released	July 28, 2016
ISBN13	9781617292958
Publishers	Manning Publications
Pages	240
Dimensions	236 × 189 × 15 mm · 404 g

See all of Victor Yocco ( e.g. Paperback Book )