Principles and Practices of Strategic Management - Linda L. Brennan - Books - Cognella, Inc - 9781621313045 - July 1, 2012
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Principles and Practices of Strategic Management

Linda L. Brennan

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Principles and Practices of Strategic Management

Teaches undergraduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical manner, this text approaches strategy as results-driven, data-driven, and dynamic. Featuring contemporary topics that are of interest to students, the book emphasizes the practical, rather than the theoretical.

128 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 1, 2012
ISBN13 9781621313045
Publishers Cognella, Inc
Pages 128
Dimensions 152 × 229 × 7 mm   ·   308 g
Language English  
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