Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services - Izabella Parowicz - Books - Springer Nature Switzerland AG - 9783030002862 - November 7, 2018
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Izabella Parowicz
Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services 2019 edition

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Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.

158 pages, 13 Illustrations, black and white; XVII, 158 p. 13 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 7, 2018
ISBN13 9783030002862
Publishers Springer Nature Switzerland AG
Pages 158
Dimensions 218 × 156 × 20 mm   ·   336 g
Language German  

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