Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers - Martin Trapp - Books - Springer - 9783658050931 - February 12, 2014
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Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers 2014 edition

Martin Trapp

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Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers 2014 edition

Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

184 pages, 28 black & white illustrations, 42 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2014
ISBN13 9783658050931
Publishers Springer
Pages 184
Dimensions 211 × 150 × 17 mm   ·   272 g
Language English  
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