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Dizayn-kontseptsii V Sisteme Territorial'nogo Brendinga Russian edition
Kovalev Pavel
Dizayn-kontseptsii V Sisteme Territorial'nogo Brendinga Russian edition
Kovalev Pavel
V etoy knige privychnye predstavleniya o roli graficheskogo dizayna v territorial'nom brendinge isklyuchitel'no kak instrumenta sozdaniya aydentiki podvergnuty sushchestvennoy transformatsii. Avtory predlagayut rassmatrivat' missiyu dizayna v etoy sfere s pozitsiy initsiirovaniya, razvitiya i vizual'nogo soprovozhdeniya mnogoobraznykh chelovecheskikh kommunikatsiy, kharakternykh dlya sovremennogo goroda. V kachestve vizual'nogo materiala predstavleny kontseptual'nye proekty studentov kafedry graficheskogo dizayna Ural'skoy gosudarstvennoy arkhitekturno-khudozhestvennoy akademii, vypolnennye v techenie poslednikh 10 let. Osnovnaya zadacha etikh proektov - sprovotsirovat' obsuzhdeniya, diskussii, zastavit' zadumat'sya o tekh problemakh, kotorye est' v gorode, i tekh vozmozhnostyakh, kotorye mogut pomoch' v sozdanii privlekatel'nogo i otkrytogo k razvitiyu obraza-brenda.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | December 17, 2014 |
ISBN13 | 9783659648625 |
Publishers | LAP Lambert Academic Publishing |
Pages | 68 |
Dimensions | 4 × 152 × 229 mm · 113 g |
Language | Russian |
See all of Kovalev Pavel ( e.g. Paperback Book )