Essentials of Marketing Management - Greg Marshall - Books - McGraw-Hill Education - Europe - 9780071082020 - August 16, 2010
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Essentials of Marketing Management

Greg Marshall

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Essentials of Marketing Management

Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations.

416 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 16, 2010
ISBN13 9780071082020
Publishers McGraw-Hill Education - Europe
Pages 416
Dimensions 217 × 276 × 17 mm   ·   940 g
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