Tell your friends about this item:
Essentials of Marketing Management
Greg Marshall
Essentials of Marketing Management
Greg Marshall
Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations.
416 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | August 16, 2010 |
ISBN13 | 9780071082020 |
Publishers | McGraw-Hill Education - Europe |
Pages | 416 |
Dimensions | 217 × 276 × 17 mm · 940 g |
Show all
More by Greg Marshall
See all of Greg Marshall ( e.g. Paperback Book , Hardcover Book and Book )