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Marketing Management: A Strategic Decision-making Approach 6 Rev edition
John Mullins
Marketing Management: A Strategic Decision-making Approach 6 Rev edition
John Mullins
Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many real-world, global perspectives.
Illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | November 1, 2006 |
ISBN13 | 9780071101097 |
Publishers | McGraw-Hill Education - Europe |
Dimensions | 203 × 228 × 20 mm · 943 g |
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