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The Kikkoman Chronicles: A Global Company with a Japanese Soul Revised edition
Ronald E Yates
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The Kikkoman Chronicles: A Global Company with a Japanese Soul Revised edition
Ronald E Yates
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
236 pages, 1
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 19, 1998 |
| ISBN13 | 9780071347365 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 236 |
| Dimensions | 235 × 154 × 21 mm · 510 g |
| Language | English |
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