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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI Ed edition
Brian Carroll
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI Ed edition
Brian Carroll
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
224 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 16, 2006 |
| ISBN13 | 9780071458979 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 224 |
| Dimensions | 162 × 239 × 22 mm · 496 g |
| Language | English |
