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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Ed edition
Rohit Bhargava
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Ed edition
Rohit Bhargava
A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.
256 pages, Illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | May 16, 2008 |
ISBN13 | 9780071545211 |
Publishers | McGraw-Hill Education - Europe |
Pages | 256 |
Dimensions | 149 × 217 × 26 mm · 500 g |
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