Marketing Demystified - Demystified - Donna Anselmo - Books - McGraw-Hill Education - Europe - 9780071713917 - August 20, 2010
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Marketing Demystified - Demystified Ed edition

Donna Anselmo

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Marketing Demystified - Demystified Ed edition

Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.

400 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 20, 2010
ISBN13 9780071713917
Publishers McGraw-Hill Education - Europe
Pages 400
Dimensions 188 × 233 × 25 mm   ·   671 g

See all of Donna Anselmo ( e.g. Paperback Book )