Essentials of Marketing Management - Greg Marshall - Books - McGraw-Hill Education - Europe - 9780078028786 - February 16, 2010
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Essentials of Marketing Management

Greg Marshall

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Essentials of Marketing Management

Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today.

416 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 16, 2010
ISBN13 9780078028786
Publishers McGraw-Hill Education - Europe
Pages 416
Dimensions 277 × 216 × 17 mm   ·   934 g
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