The Oxford Handbook of International Business Strategy - Oxford Handbooks - Kamel Mellahi - Books - Oxford University Press - 9780198868378 - January 7, 2021
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The Oxford Handbook of International Business Strategy - Oxford Handbooks

Kamel Mellahi

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The Oxford Handbook of International Business Strategy - Oxford Handbooks

Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.


528 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 7, 2021
ISBN13 9780198868378
Publishers Oxford University Press
Pages 528
Dimensions 254 × 180 × 38 mm   ·   1.11 kg
Editor Mellahi, Kamel (Senior Manager, Senior Manager, Dubai Chamber Centre for Responsible Business)
Editor Meyer, Klaus (Professor of International Business, Professor of International Business, Ivey Business School)
Editor Narula, Rajneesh (John H. Dunning Chair of International Business Regulation, John H. Dunning Chair of International Business Regulation, University of Reading John H. Dunning Chair of International Business Regulation, University of Reading)
Editor Surdu, Irina (Associate Professor of International Business Strategy, Associate Professor of International Business Strategy, University of Warwick)
Editor Verbeke, Alain (Professor of International Business and the McCaig Chair in Management, Professor of International Business and the McCaig Chair in Management, University of Calgary)