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The Oxford Handbook of Pricing Management - Oxford Handbooks
Ozalp Ozer
The Oxford Handbook of Pricing Management - Oxford Handbooks
Ozalp Ozer
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
976 pages, 111 figures, 47 tables
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | June 7, 2012 |
ISBN13 | 9780199543175 |
Publishers | Oxford University Press |
Pages | 978 |
Dimensions | 177 × 247 × 58 mm · 1.83 kg |
Language | English |
Editor | Ozer, Ozalp (, Professor of Information System and Operations Management, School of Management, The University of Texas at Dallas) |
Editor | Phillips, Robert (, Professor of Professional Practice, Columbia Business School and Chief Science Officer, Nomis Solutions) |
See all of Ozalp Ozer ( e.g. Hardcover Book )