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Nation Branding and International Politics
Christopher S. Browning
Nation Branding and International Politics
Christopher S. Browning
Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.
240 pages, 2 photos, 3 tables
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 15, 2023 |
ISBN13 | 9780228018919 |
Publishers | McGill-Queen's University Press |
Pages | 240 |
Dimensions | 153 × 227 × 16 mm · 356 g |
Language | English |
See all of Christopher S. Browning ( e.g. Paperback Book and Book )