All Eyes East: Lessons from the Front Lines of Marketing to China's Youth - M. Bergstrom - Books - Palgrave Macmillan - 9780230120624 - April 3, 2012
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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

M. Bergstrom

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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

256 pages, 17 black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 3, 2012
ISBN13 9780230120624
Publishers Palgrave Macmillan
Pages 237
Dimensions 157 × 236 × 23 mm   ·   417 g

See all of M. Bergstrom ( e.g. Hardcover Book )