Tell your friends about this item:
Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
Florian Siems
Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
Florian Siems
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
248 pages, 14 figures, 16 black & white tables
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | November 3, 2008 |
ISBN13 | 9780230207226 |
Publishers | Palgrave Macmillan |
Pages | 230 |
Dimensions | 138 × 223 × 19 mm · 430 g |
Editor | Rothenberger, S. |