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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
Florian Siems
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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
Florian Siems
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
248 pages, 14 figures, 16 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 3, 2008 |
| ISBN13 | 9780230207226 |
| Publishers | Palgrave Macmillan |
| Pages | 230 |
| Dimensions | 138 × 223 × 19 mm · 430 g |
| Editor | Rothenberger, S. |
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