The DNA of Customer Experience: How Emotions Drive Value - C. Shaw - Books - Palgrave Macmillan - 9780230500006 - May 10, 2007
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The DNA of Customer Experience: How Emotions Drive Value

C. Shaw

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The DNA of Customer Experience: How Emotions Drive Value

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.


192 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 10, 2007
ISBN13 9780230500006
Publishers Palgrave Macmillan
Pages 186
Dimensions 160 × 240 × 19 mm   ·   449 g
Language English  

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