Shareworthy: Advertising That Creates Powerful Connections Through Storytelling - Robin Landa - Books - Columbia University Press - 9780231208260 - June 25, 2024
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Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

Robin Landa

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Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.

264 pages, 60 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 25, 2024
ISBN13 9780231208260
Publishers Columbia University Press
Pages 256
Dimensions 166 × 242 × 27 mm   ·   582 g
Language English  
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