Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It - Jane Cunningham - Books - Penguin Books Ltd - 9780241456002 - February 18, 2021
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Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It 1st edition

Jane Cunningham

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Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It 1st edition

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.


224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 18, 2021
ISBN13 9780241456002
Publishers Penguin Books Ltd
Genre English, Non-fiction, Misc.
Pages 240
Dimensions 233 × 153 × 23 mm   ·   300 g
Language English  

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