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Essentials of Global Marketing 2nd edition
Svend Hollensen
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Essentials of Global Marketing 2nd edition
Svend Hollensen
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
560 pages, Illustrations, maps
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 19, 2012 |
| ISBN13 | 9780273756545 |
| Publishers | Pearson Education Limited |
| Pages | 560 |
| Dimensions | 193 × 262 × 19 mm · 1.03 kg |
