Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand - Michael Payne - Books - Bloomsbury Publishing Plc - 9780275990305 - January 30, 2006
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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand New edition

Michael Payne

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Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand New edition

By 1980, the modern Olympic movement was gasping for breath, bankrupt financially and politically. Under the leadership of Juan Antonio Samaranch, and Jacques Rogge, the Olympics began a journey back from the brink. This work offers access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.

366 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 30, 2006
ISBN13 9780275990305
Publishers Bloomsbury Publishing Plc
Pages 368
Dimensions 166 × 242 × 25 mm   ·   674 g
Language English  
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