Evaluating Military Advertising and Recruiting: Theory and Methodology - National Research Council - Books - National Academies Press - 9780309091275 - April 15, 2004
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Evaluating Military Advertising and Recruiting: Theory and Methodology

National Research Council

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Evaluating Military Advertising and Recruiting: Theory and Methodology

Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to various research methodologies.

208 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 15, 2004
ISBN13 9780309091275
Publishers National Academies Press
Pages 206
Dimensions 152 × 229 × 15 mm   ·   469 g   (Weight (estimated))
Editor Mavor, Anne S.
Editor Sackett, Paul R.
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