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Introduction to Marketing, International Edition 9th edition
McDaniel, Carl (University of Texas, Arlington)
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Introduction to Marketing, International Edition 9th edition
McDaniel, Carl (University of Texas, Arlington)
Offers coverage, learning tools, examples, and applications that helps students to understand marketing concepts and to apply them to real-world practice.
704 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 25, 2007 |
| ISBN13 | 9780324544015 |
| Publishers | Cengage Learning, Inc |
| Pages | 704 |
| Dimensions | 218 × 274 × 25 mm · 1.39 kg |
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