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Customer Loyalty and Success
J. Lynch
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Customer Loyalty and Success
J. Lynch
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
312 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 19, 1995 |
| ISBN13 | 9780333639108 |
| Publishers | Palgrave Macmillan |
| Pages | 292 |
| Dimensions | 140 × 216 × 28 mm · 539 g |
![Cover for J. Lynch · Latin America Between Colony and Nation: Selected Essays - Institute of Latin American Studies (Paperback Book) [1st ed. 2001 edition] (2001)](https://imusic.b-cdn.net/images/item/original/565/9781349418565.jpg?j-lynch-2001-latin-america-between-colony-and-nation-selected-essays-institute-of-latin-american-studies-paperback-book&class=scaled&v=1609493047)
![Cover for J. Lynch · The Psychology of Customer Care: A Revolutionary Approach (Paperback Book) [1st ed. 1992 edition] (1992)](https://imusic.b-cdn.net/images/item/original/434/9781349390434.jpg?j-lynch-1992-the-psychology-of-customer-care-a-revolutionary-approach-paperback-book&class=scaled&v=1609356958)
